Café Motto is a brand identity project that reimagines the experience of a modern Japanese tea café, blending tradition with contemporary aesthetics. Inspired by the Japanese word "motto" (もっと), meaning "more," the brand embodies a pursuit of more quality, more passion, and more experiences in every cup. By focusing on high-quality, ethically sourced teas like matcha, hojicha, and genmaicha, Café Motto seeks to create an inviting space where tea lovers can immerse themselves in the rich history and craftsmanship of Japanese tea culture.

Beyond the beverages, Café Motto extends its philosophy of intentionality to its design, from minimalist packaging to the carefully curated visual identity. The balance of warm, natural textures and modern simplicity reflects the harmony found in traditional Japanese tea rituals. Every element of the brand, from the café menu to the packaging for take-home teas, is designed to evoke a sense of calm, quality, and appreciation for the art of tea-making. Café Motto is not just about serving tea—it’s about creating a refined and immersive experience for those who seek more.