WSSF is a branding design project I created for a made-up ski and snowboard festival, with the goal of capturing the thrill and energy of winter sports. The festival's visual identity incorporates a modern, sporty aesthetic, highlighted by a bold and energetic color palette of orange, teal blue, and dark grey. I designed key festival materials, including ski lift tickets, a website, a poster, and an event brochure agenda, each piece reflecting the vibrant and dynamic nature of the festival experience.

The design approach aimed to strike a balance between modernity and adventure, using sharp, clean lines and bold typography to evoke a sense of movement and excitement. The color palette was chosen to stand out in a snowy, outdoor environment, while also giving the overall branding a fresh and contemporary look. By blending these elements, the project brings together the essence of winter sports with a sleek, professional presentation, ultimately showcasing the festival as an unforgettable event for thrill-seekers and outdoor enthusiasts alike.